Friday, June 4, 2010

Advertising senior honored by Adcraft Club of Detroit.

A WMU advertising and promotion senior is among just four students statewide to win 2010-11 scholarships from the Adcraft Club of Detroit's Adcraft Foundation.

Kara M. Hensley of Woodhaven, Mich, received a scholarship for $2,500. A senior majoring in advertising and promotion and minoring in psychology, she is an executive board member of the WMU Ad Club. She will be an intern with Biggs|Gilmore Communications in Kalamazoo for the 2010-11 academic year. Hensley was nominated for the scholarship by Dr. JoAnn Atkin, associate professor in marketing.

“I nominated Kara because she's our top student in the program. Plus she's a big thinker - she believes advertising is more than what we buy. She's very socially and ethically minded of the profession. She exemplifies the best of our program, students, and university,” says Atkin.

The Adcraft Club of Detroit is the nation's largest advertising club. Its foundation annually awards cash grants to advertising and marketing students from Michigan universities. Students are nominated by faculty members and must submit an application and transcript, along with an essay demonstrating their knowledge and understanding of the advertising business. Winners and their faculty advisors are honored at a reception and luncheon in Detroit.