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| Dr. Stephen Newell |
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| Dr. Jim Eckert |
WMU’s Haworth College of Business Sales and Business Marketing program has been noted as a Top University Sales Program for 2011 by the Sales Education Foundation.
Each year, the Sales Education Foundation selects top university sales programs with an overall vision and dedication to sales education that demonstrate a strong sales curriculum, university recognition and support, and the opportunity for experiential learning such as internships.
“The leadership and commitment to the program is critical to its success,” says Dr. Kay Palan, dean, Haworth College of Business. The dedication and hard work on the part of both the students and faculty have made the program what it is.”
Dr. Stephen Newell and Dr. Jim Eckert, professor and associate professor of the program, spearhead the Sales and Business Marketing program. “The faculty and students who are part of the Sales & Business Marketing program are excited to be honored as one of the top sales programs in the country,” says Newell,. “We are constantly analyzing the program in order to make it better. Based on faculty, student and employer feedback, we have recently added another sales-focused class to the curriculum in order to help our students to be more prepared to succeed in their careers,” added Newell.
The faculty works closely with SBM alumni and professionals to ensure that the knowledge and skills of graduates match the needs of the industry," says Eckert. "We are very proud of the quality and the success of our SBM program as measured by the excellent placement rate of our job ready graduates and their professional accomplishments over time."
“The in-depth, interactive and real-life training I received as a student in the Sales and Business Marketing program in the Haworth College of Business allowed me to quickly adapt to an ever-changing sales environment,” says Nathan Falk, alumnus who is an account manager for Medtronic Inc. “It creates a passion for sales and providing solutions for customers. I owe much of my sales success to the techniques and processes I learned from the program.”
WMU’s Haworth College of Business was one of three schools in Michigan and 48 schools nationally meeting the requirements for educating students in the sales profession.
The Sales Education Foundation was established as a non-profit foundation in 2006, to promote the profession of sales through colleges and universities with verified sales education curriculums. The USEF works with a variety of industry professionals and academic trailblazers to establish and support effective university sales programs throughout the globe.
