Tuesday, June 14, 2011

Advertising student snags one of four statewide scholarships

An advertising student at Western Michigan University's Haworth College of Business was among four students statewide to win 2011-12 scholarships from the Adcraft Club of Detroit's Adcraft Foundation.

Rachel Plaster of Deerfield, Illi., a senior majoring in advertising and promotion, received a $2,500 scholarship. She is a member of the Lee Honors College, the WMU AdClub, Alpha Lambda Delta Honor Society and Alpha Omicron Pi International Women’s Fraternity and was recently honored by Who’s Who Among Students in American Colleges & Universities. She studied abroad at the Swinburne University of Technology in Melbourne, Australia in fall, 2010.

"Rachel has a clear focus on her goals and is doing everything right to get to where she wants to go," says Dr. Karen Lancendorfer, associate professor of marketing, who has had Plaster as a student for two years and nominated her for the scholarship. "She is always looking for opportunities and her enthusiasm and energy set her apart from the crowd."

The Adcraft Club of Detroit is the nation's largest advertising club. Its foundation annually awards cash grants to advertising and marketing students from Michigan universities. Students are nominated by faculty members and must submit an application and transcript, along with an essay demonstrating their knowledge and understanding of the advertising business. Winners and their faculty advisors were honored at a luncheon reception in Troy, Mich. in May.